Monthly blog post, Peldon Rose, April 2018 - March 2019
Peldon Rose approached Katie Treggiden to chair a series of breakfast seminars and write monthly editorial blog posts for their website as part of a broader content marketing strategy. Katie worked closely with the marketing department to put together an editorial calendar to support their marketing objectives and position them as thought leaders. Having agreed monthly topics, she interviewed industry experts and undertook desk research before drafting each post and then working with the in-house SEO team to optimise the copy for the web. The website has seen increased traffic and dwell times and the work is valued within the organisation. For the panel events, she pre-interviewed all participants and put together an overview which she circulated before each event ensuring all involved felt confident of success. 'Whether it’s delivering insightful and well-researched blog posts or leading lively panel discussions, Katie brings a fresh approach and valuable advice which helps shape our strategy and deliver successful marketing’. says Benjamin Murray, Head of Marketing at Peldon Rose. ‘She seeks out a diversity of voices to ensure that our panels are balanced, well-informed and inclusive. Working with her is also really enjoyable – she’s great to collaborate with and I always look forward to spending time with her.'
Please find below an example blog post about using workplace design to attract and retain talent:
Attracting and keeping talent is one of the most pressing issues for businesses today – and something in which workplace design plays a significant role. When we say ‘talent’, what we mean of course is talented people. But what if there was another perspective? In her TED Talk ‘Your elusive creative genius,’ Elizabeth Gilbert argues that creativity does not come from within us, but instead visits us when the conditions are right. In ancient Rome ‘genius’ wasn’t a word used to describe a person, but a divine entity that lived in the walls of artists’ studios and occasionally chose to pay them a visit. The American poet Ruth Stone describes poems barrelling across the landscape towards her like a ‘thunderous train of air’ sending her running for a pencil and paper so she could write them down before they passed her by in search of another poet. In the deserts of North Africa, people used to gather for moonlight dances and occasionally one of the dancers would become ‘lit up with the fire of divinity’ and people would chant ‘Allah, Allah, Allah’ at the incomprehensible brilliance – ‘the glimpse of God’ – that had momentarily inhabited the dancer. It was only with the advent of the Renaissance 500 years ago that creativity started to be understood as coming from within us and with that the usage of the word ‘genius’ changed from something people had to something they were.
What if we went back to these earlier understandings of creativity – to the belief that our most brilliant moments of talent are only ever on loan to us? The brief then becomes not about attracting and retaining talented people, but about attracting talent to the people we already have, coaxing the genius out of our walls and creating spaces that enable our people to do their best work.
With that in mind here are three ways to coax the genius out of your walls:
There has been a lot of attention paid to creating spaces for introverts as well as extroverts – cubby holes for those who detest open plan offices. But the truth is two-thirds of people don’t strongly identity as either one or the other, leading to Adam Grant’s research into ‘ambiverts’. It turns out that most people oscillate between the two extremes depending on how they’re feeling or what they’re working on. Getting the best work out of ambiverts is about designing spaces that support different types of work, rather than different types of people. Creating opportunities for dynamic collaboration, spaces for focused introspection, and everything in between – and most importantly encouraging people to move freely between these spaces – enables people to do their best work regardless of where they sit on the introvert-extrovert spectrum today.
Jeffrey Davis recommends the best way to solve a problem is to clearly define it, analyse it, think about it until your head hurts, and then ‘step away and play.’ Creating spaces for seemingly idle recreation, attracts moments of genius, whether you believe in the spirit in the wall or just the power of the subconscious mind. The cliché of the table-football table in every advertising agency across the land is actually backed up by science, but it’s not the only solution. Anything from a climbing wall to an Etch-a-Sketch on every desk will encourage breaks from work that foster new connections.
Research shows that people work best within environments for which they feel ownership and control. Bickering over the thermostat rarely has as much to do with the temperature as it has to do with autonomy and power. As communal spaces, hot-desking and clear-desk policies risk de-personalising individual workspaces, it’s important to ensure staff feel at home and empowered to do their best work. Involving staff in designing their own office spaces has been shown to increase productivity by as much as 32% and companies that encourage personalisation have better cultures and lower staff turnover rates than those that don’t. Customising digital spaces, team areas or mobile carts that move from desk to desk are all ways of supporting personalisation within a flexible office.
You can read my stories on the Peldon Rose website: peldonrose.com/insights/