Rebrand, Maggie's, 2012 – 2013

Following their strategic and visual rebrand by world-renowned design agency Pentagram, Katie Treggiden spent a year working with Maggie's to re-write all their printed materials from fundraising posters and brochures to leaflets for people with cancer and their biannual magazine for supporters. She then worked closely with Pentagram and Maggie's other agencies to oversee the design and execution of these materials, initiating several new content ideas such as the Maggie’s Matters newspaper. Once that process was complete, Katie created a comprehensive lexicon to sit alongside Pentagram's brand guidelines, providing guidelines and advice for all staff on writing for and about Maggie's.