Rebrand, Maggie's, 2012 – 2013

Following their strategic and visual rebrand by world-renowned design agency Pentagram, I spent a year working with Maggie's to re-write all their printed materials from fundraising posters and brochures to leaflets for people with cancer and their biannual magazine for supporters. I then worked closely with Pentagram and Maggie's other agencies to oversee the design and execution of these materials. Once that process was complete, I created a comprehensive Lexicon to sit alongside Pentagram's brand guidelines, offering guidance on how to write about Maggie's.