With an award-winning design blog of her own under her belt, Katie also spent two years in-house at ‘the world's most influential architecture, interiors and design magazine’ Dezeen and has been European editor-at-large for leading US design blog, Design Milk for almost a decade. Combining her editorial skill and design expertise with up-to-date online marketing insight, she is uniquely positioned to write engaging, articulate and SEO-optimised copy for your website. Clients include Bethan Gray, Universal Design Studio and Trifle*.
coffee with katie
If you’ve ever wanted advice on how to launch an award-winning blog or independent magazine, wanted to get a journalist’s point of view on your PR approach or wondered how to build an authentic brand online, this is your chance to ask an expert. In exchange for a one-off donation to Shelterbox, you will get 20 minutes of Katie’s time, either in person or via Skype, to pick her brains on any topic you like. She will follow up with an email sharing further resources. These sessions are limited to one per month, so get in touch now to book yours.
Combining the brand strategy insight gained in her undergraduate degree and 12-year career in advertising with her editorial skills and industry insight gives Katie a unique ability to help craft and design studios to define and articulate their brands. Offered to clients who also require ongoing copywriting support, this half-day workshop sets a brand’s vision, defines its personality and tone of voice and offers clarity on its target audience, laying the foundations for copy that is engaging, drives behaviour change and, most importantly, embodies the ethos and values of your brand.
about us / biog copy
One of the hardest things to write is your ‘about us’ page, artist’s statement or biog. Using tools borrowed from her previous career in advertising, Katie will help you to define your ‘why’ and hone your brand or personal vision statement, providing eloquent copy that captures it perfectly. ‘Katie has a way of taking the creative jumble from our minds and making perfect, succinct sense of it all,’ says Emma Morley, founder and creative director of Trifle*. ‘She was absolutely instrumental to helping us understand our USP and how to express it.’
Katie is the author of four books about craft and design: Interviews (self published, 2011); Makers of East London (Hoxton Mini Press, 2015); Urban Potters: Makers in the City (Ludion, 2017); and Weavers: Contemporary Makers on the Loom (Ludion, 2018). All have been well reviewed and reprinted. She is currently working on a fifth book, due out in September 2020. If you would like to commission Katie to write a book, or contribute a chapter, introduction or foreword for a book, please contact her agent, Sarah Williams, at Sophie Hicks Agency.
Katie is an accomplished public speaker with over 20 years’ experience. She has hosted panel events for Tate Modern, Design Centre Chelsea Harbour and London Design Festival, defining topics, sourcing panellists and shaping conversations. ‘Katie is the obvious choice when looking for a respected face from the design world. Her consultation in the planning stages is invaluable and on the day she engages audiences, keeps panelists on point and delivers in an authentic and conversational way.’ – Rachel Newman, Iris Worldwide
forewords & essays
Alongside the four books Katie has written on craft and design, she has also authored the forewords to Residents: Inside the Iconic Barbican Estate by photographer Anton Rodriguez and The Value of Making by textiles artist Emily Jo Gibbs. Katie has been commissioned to write a number of thought-leadership essays for commercial and editorial publications. ‘This made the hairs on the back of my neck stand on end. It is a brilliant, well thought-through and concise piece of writing.’ – Siôn Parkinson, Dundee Design Festival.
Having self-published her first book, and launched, edited and published four issues of the acclaimed independent magazine Fiera, Katie is perfectly placed to work with craft and design clients, offering anything from editorial consultancy to full production services to create editorial ‘brand books’. Such publications embody the values of the brand while providing engaging content to their customers. Clients include Studio Loop in collaboration with Phage Design and Londonewcastle with Studio Small – and there are more exciting projects in the pipeline. Watch this space!
Katie is often called upon to comment on design news, trends or events and is a regular on Monocle’s 24-hour radio station M24, as well as delivering the opening address at the Norwegian Embassy during the London Design Festival and being interviewed and quoted by blogs, podcasts and newspapers across Europe and Scandinavia. If you need an expert in design, contemporary craft and sustainability for your event, TV or radio broadcast, please do not hesitate to get in touch with Katie’s agent, Sarah Williams, at Sophie Hicks Agency.
If you’ve got a beautiful home that you think is worthy of an interior design magazine or Sunday supplement, get in touch. Katie works closely with location photographer Bruce Hemming to source, photograph and place houses with editors, before interviewing the homeowners and writing the features. Katie and Bruce have produced house features for Ideal Home, House and Gardens and the Observer Magazine among others. [NB Homes need to be lived in and not previously photographed for a magazine, newspaper or blog.]
Katie has been writing about craft and design for almost a decade, for newspapers, magazines and journals from The Guardian, Elle Decoration and Monocle to CRAFTS Magazine and Viewpoint. Her background as a blogger, combined with an MSt in History of Design (University of Oxford), gives her an informed and yet accessible tone of voice. She can be relied upon to carry out in-depth research, bring a fresh perspective – and submit copy on time and to word count. [NB Katie does not offer PR support or consultancy.]
BLOG / journal POSTS
Craft and design brands are increasingly understanding the importance of regular blog or journal posts on their website both to optimise their search engine rankings and to position them as thought-leaders. Combining editorial expertise and industry insight with her marketing background and online writing experience, Katie’s rare combination of skills enables her to provide engaging, articulate and SEO-optimised blog-posts for your website, or even draw on her experience as an online editor to manage the whole process for you.
Katie is a confident and experienced public speaker who has delivered everything from keynote addresses for international design conferences, such as The Hive in Helsinki, to intimate round-table events. She can speak on a range of topics from creative entrepreneurship and building an authentic online brand to the reading of objects, the power of design to change lives or the importance of craft in education. If you are looking for a keynote for your conference or an after-dinner speaker, please contact Katie’s agent, Sarah Williams, at Sophie Hicks Agency.
editing & proofreading
Katie is a native English speaker with over a decade of writing and editing experience in British and American English for a variety of printed and online media. She has edited an award-winning blog and print magazine. Her linguistic expertise is supplemented with ‘hand knowledge’ gained while practicing many of the craft skills she writes about, giving her a direct insight into the techniques she writes about. She works with craft and design clients to edit and proofread text, including text that has been translated from other languages.
TONE OF VOICE GUIDELINES
Brand guidelines often pay scant attention to words and yet they are how we speak to our clients and customers across every touch point. Only offered to clients with whom Katie is working on ongoing or in-depth copywriting projects, this service provides an articulation of your brand’s body language and tone of voice that will shape all future copy to ensure it is persuasive, engaging and, most importantly, on brand. Previous clients include Bethan Gray and Maggie’s Cancer Caring Centres, for whom Katie created a ‘brand dictionary’ for all staff.
These are just some of the services that Katie Treggiden offers across a broad spectrum of thinking, speaking and writing about craft, design and sustainability. If you can’t see exactly what you are looking for, please do not hesitate to get in touch with a specific request.