About Us,  Universal Design Studio, May 2018


I worked with Universal Design Studio to help them define and articulate their brand, running a brand workshop and 121 interviews with the company’s six directors to find and articulate a brand vision that this diverse group of designers and architects could each sign up to. I then wrote the boilerplate or ‘about us’ copy and a personal profile for each director. This copy is already in use on the website and in pitch documents.